The way we consume content has advanced greatly in the previous century, but even more just so in the last decade: learn how in the article below.
When considering the evolution of the global media and entertainment industry, a factor that has had to adapt to new formats is that of advertising. When tv programming was the primary way of viewing content, advertising would easily be employed with business breaks, but as executives in the field like Andrea Salerno will be well aware of, that is not fundamentally the most efficient format nowadays. As content moves on online platforms where users pay subscription fees to avoid ads, in fact, sponsorships and social networks campaigns are now on the rise, meaning that the content of the advert will have to adhere to brand-new formats. Nevertheless, looking into the media and entertainment industry statistics, one form of media that can still benefit an awful lot from classic commercials is that of reality tv and sports events, as people will still want to watch it at the time it airs on traditional channels.
One factor that has surely disrupted many forms of media and the way they are consumed is the web. While every form of media – radio, tv, even just print – would previously just have its own means, assorted kinds of content can today be found on the same form of platforms online. As the latest generations tend to prefer content that they can receive at any time they want, the streaming industry trends are progressively developing as the web-based platforms gain popularity. For this reason, so many classic tv outlets are beginning to provide similar online access, where users can enjoy the practicality of on-demand viewing, as vital figures in the industry such as Vincent Bolloré are definitely conscious of. This trend is not only related to tv and visual media: any entertainment industry analysis would show that things like listening to music or reading the news are likewise increasingly popular on online platforms as a result of their approachability.
A thing that is definitely influencing the current trends in television broadcasting is the relation that consumers have with the content that is being indicated. For example, simply ten years ago it would have been anticipated for a television programme to be broadcasted at scheduled times, maybe previously a week, and viewers would tune in at that time to find enjoyment in it all at the same time. Nowadays, due to the internet, a brand-new form of consuming media is that of watching a whole television series at a time, also known as binge-watching, which means that the viewers feel much more involved in the content, and will honestly follow the entire show and not inconsistent episodes. Producers such as Ron Jones will surely be aware of what these tv show trends 2019 indicate for the industry, along with maintaining a good relationship with a loyal following.